OUR TEAM
The People Behind Every File
From the digitizer who sets your first stitch to the person who answers your email, everyone below works exclusively for Embroidery Digitizing Services. Here is who is actually doing the work on your order.
Leadership
Matt Kennedy
Owner & CEO
Agency operations and B2B partnerships with promotional product distributors and commercial embroidery shops.
Wilcom TrueSizer · QuickBooks Enterprise
Brian Albright
Director of Business Development
Client acquisition for screen printers and custom apparel shops, negotiating bulk digitizing contracts.
Salesforce · HubSpot
Digitizing Team
James Phillips
Head Digitizer
Oversees pathing, underlay strategy, and quality control, approving every sew-out before delivery.
Wilcom EmbroideryStudio e4.5
Walker Treece
Senior Digitizer
3D puff and foam embroidery, structured caps, center-out digitizing.
Wilcom EmbroideryStudio
Jordan James
Senior Digitizer
Small text down to 3mm, high-detail left-chest corporate logos, precise push/pull compensation.
Wilcom EmbroideryStudio
Steven Minton
Senior Digitizer
Large-format appliqué, tackle twill, high-stitch-count jacket backs.
Wilcom EmbroideryStudio
Dustin Smith
Senior Digitizer
Complex color blends, gradients, photorealistic portrait digitizing.
Wilcom EmbroideryStudio
Chris Wendall
Senior Digitizer
Custom patch digitizing, vector-to-stitch conversion, chenille embroidery.
Tajima DG by Pulse
Wendy Carter
Senior Digitizer
Delicate fabrics, freestanding lace, sheer materials; light underlay to prevent puckering.
Wilcom EmbroideryStudio
Gerald Wuestewald
Senior Digitizer
Heavyweight materials and leather, motorcycle rocker patches, heavy jacket backs.
Wilcom EmbroideryStudio
Sean Bergeron
Senior Digitizer
Complex headwear: 6-panel seams, low-profile caps, visor digitizing, multi-layer 3D puff.
Wilcom EmbroideryStudio
Chris Stover
Senior Digitizer
Performance wear and moisture-wicking polyester, low-density digitizing for stretch fabric.
Wilcom EmbroideryStudio
Nick Blakey
Senior Digitizer
Ultra-realistic animal and human portraits, manual shading and thread blending.
Wilcom EmbroideryStudio
Bradley Casada
Senior Digitizer
Metallic thread digitizing, military and law enforcement badges, heraldic crests.
Wilcom EmbroideryStudio
Raffa Torres
Junior Digitizer
Simple text drops, basic monogramming, color palette setup and base files.
Wilcom EmbroideryStudio (Lettering & Editing)
Justin Paneto
Junior Digitizer
Minor edit requests, density adjustments, saving files across machine formats.
Wilcom EmbroideryStudio
Pre-Production & Quality
Amber Fuchs
Vector Artist / Pre-Production Designer
Redraws low-resolution artwork into clean vectors and simplifies logos so they sew out cleanly.
Adobe Illustrator · CorelDRAW
Nelly Cortez
Vector Artist / Pre-Production Designer
Preps customer artwork and matches thread colors to Madeira and Isacord charts.
Adobe Illustrator · Photoshop
Jimmie Sugai
QA / Sew-Out Specialist
Runs physical test sew-outs on sample fabrics to catch puckering or registration issues before delivery.
Wilcom TrueSizer · Tajima/Barudan/Happy control panels
Client Services
Raelyn Crowell
Customer Service
Handles revision requests and sends final files and production proof sheets.
Zendesk · Wilcom Workspace
Phylicia Jones
Customer Service
Quotes rush orders and helps customers match the right machine format.
Freshdesk · Wilcom TrueSizer
Erika Conce
Customer Service
Onboards new clients and translates digitizer notes into plain language.
HubSpot Service Hub · Zendesk
Caitlin Anastasia
Key Account Manager (B2B)
Dedicated rep for high-volume commercial shops and promotional product distributors.
Salesforce · HubSpot
Operations & Admin
Kirstin Lombardo
Admin / Accounting
Manages high-volume invoicing across our flat-rate tiers and handles payroll.
QuickBooks Online · Excel
Maria Sanchez
Admin / Accounting
Monthly billing for wholesale apparel clients and accounts receivable.
QuickBooks Online · Stripe/PayPal
Hayleigh Moses
Production Manager / Traffic Coordinator
Routes incoming orders to the right specialist and balances rush turnaround across the team.
Monday.com · Internal Order Management System
Marketing & Technology
Brittany McKiney
Social Media / Marketing
Email campaigns to decorator shops and before-and-after portfolio features.
Mailchimp · Photoshop
Ariel Pena
Social Media / Marketing
Short-form video of the digitizing process and machine sew-outs.
Canva · Premiere Pro
Marek Toman
Web Developer / IT Administrator
Maintains the ordering system, payment integrations, and secure file storage.
WordPress · React · AWS
Amber Gorman
SEO & Paid Ads Specialist
Runs search campaigns and tracks conversion performance across the site.
Google Ads · Ahrefs · GA4